I currently work for Legrand AV, as a Product Content Marketing Specialist under the Chief brand. Chief is a premiere brand that provides mounting solutions for AV equipment such as LEDs, monitors, and projectors.
As a Product Content Marketing Specialist, my main responsibility is to create and coordinate marketing materials for Chief, Middle Atlantic, and brand partners. Often times my work involves the creation of messaging to facilitate product launches. Messaging is then be used to create web pages, flyers, e-blasts, and press releases. Other responsibilities would include:
- Write, review, and edit copy for marketing literature, press releases, and email blasts
- Manage and coordinate the development of marketing materials for partners and sales team
- Create, update, and manage content for company website
- Support creative team in production of photo, video, and animated content for promotional activities
- Manage and coordinate the development of marketing materials for partners and sales team
- Create, update, and manage content for company website
- Support creative team in production of photo, video, and animated content for promotional activities
My position at Legrand has allowed me to further develop my skills as a copywriter, designer, and marketer. Throughout my time I have been involved in numerous global product launches which has exposed me to the complexity of real world campaigns. During the creation of these campaigns, I have learned how to effectively leverage our brand story with the features and qualities of our product to differentiate us from others in the market. This position has taught me the importance of changing on the fly and putting in the work to ensure everything is completed on schedule.
See some of my recent projects:
Chief Koncis Dynamic Monitor Arms Press Release (republished by AVIQ)
